The formula
Ingredient index
Your formula draws from a broad library of active ingredients, personalised down to the dose. Some do their own job. Others help the rest work harder, like vitamin C improving how well you absorb iron, or vitamin D helping your body use calcium.
Clean by design
Clean by design.
No artificial colours, no added sugar, no gelatin capsules to swallow. Every batch is tested for identity, potency and purity before it reaches you.
Every batch is produced in ISO 9001 and ISO 22000 certified facilities: ISO 9001 for a consistent, tightly controlled quality process, ISO 22000 for internationally recognised food safety standards covering sourcing, hygiene and traceability. Before release, each batch goes through more than 100 independent tests, checking identity (that what's on the label is what's in your formula), potency (that each nutrient is present at the dose it should be), and purity (that nothing else has made its way in).
01 / Vitamins
Vitamin A
Description: A fat-soluble vitamin that keeps skin and mucous membranes healthy and supports how the immune system functions.
Benefits: Contributes to normal vision. Contributes to normal immune function. Helps maintain normal skin.
Vitamin B2 (Riboflavin)
Description: A B-vitamin your body uses to convert food into energy and to protect cells from oxidative stress.
Benefits: Supports normal energy-yielding metabolism. Helps reduce tiredness and fatigue. Contributes to normal vision.
Vitamin B6
Description: Supports how the nervous system functions and how the body regulates hormonal activity.
Benefits: Supports normal nervous system function. Contributes to normal immune function. Helps reduce tiredness and fatigue.
Folic Acid (B9)
Description: The vitamin most associated with cell division and the formation of new blood cells.
Benefits: Supports normal blood formation. Plays a role in cell division. Helps reduce tiredness and fatigue.
Vitamin B12
Description: Found almost exclusively in animal foods, and essential for nerve function and red blood cell formation.
Benefits: Supports normal red blood cell formation. Contributes to normal nervous system function. Helps reduce tiredness and fatigue.
Vitamin C
Description: A water-soluble antioxidant involved in collagen formation and how the immune system functions.
Benefits: Contributes to normal immune function. Supports normal collagen formation. Helps protect cells from oxidative stress.
Vitamin D3
Description: The vitamin your skin produces from sunlight, in short supply for most of the year at Nordic latitudes.
Benefits: Contributes to the maintenance of normal bones. Supports normal immune function. Contributes to normal muscle function.
Vitamin E (α-TE)
Description: A fat-soluble antioxidant that helps protect cells from oxidative stress.
Benefits: Helps protect cells from oxidative stress.
02 / Minerals
Calcium
Description: The mineral that gives bones and teeth their structure.
Benefits: Needed for the maintenance of normal bones. Needed for the maintenance of normal teeth. Contributes to normal muscle function.
Magnesium
Description: Involved in hundreds of processes in the body, from energy metabolism to muscle and nerve function.
Benefits: Supports normal energy-yielding metabolism. Contributes to normal muscle function. Helps reduce tiredness and fatigue.
Iron
Description: Carries oxygen through the blood and supports cognitive function.
Benefits: Supports normal oxygen transport in the body. Contributes to normal red blood cell formation. Supports normal cognitive function.
Zinc
Description: A trace mineral involved in how the immune system and cognitive function work.
Benefits: Contributes to normal immune function. Supports normal cognitive function. Helps protect cells from oxidative stress.
Manganese
Description: A trace mineral involved in bone structure and the formation of connective tissue.
Benefits: Contributes to the maintenance of normal bones. Supports normal connective tissue formation. Helps protect cells from oxidative stress.
Copper
Description: Works alongside iron and supports how the nervous system functions.
Benefits: Supports normal nervous system function. Contributes to normal iron transport in the body. Supports normal connective tissue maintenance.
Selenium
Description: A trace mineral that supports thyroid function and immune defence.
Benefits: Supports normal thyroid function. Contributes to normal immune function. Helps protect cells from oxidative stress.
03 / Botanicals & Actives
Omega-3 Fatty Acids
Description: Essential fats the body can't produce on its own, sourced from marine microalgae rather than fish oil.
Benefits: DHA and EPA contribute to normal heart function. DHA contributes to normal brain function. DHA contributes to normal vision.
Lutein
Description: A plant pigment (a carotenoid) found naturally in the macula of the eye and in leafy green vegetables.
Benefits: Concentrates naturally in the eye's macula. The body can't produce it, only gets it from diet. A plant pigment (carotenoid) found in leafy greens.
Alpha Lipoic Acid
Description: A compound made naturally by the body in small amounts, and found in foods like spinach and broccoli.
Benefits: Occurs naturally in the body in small amounts. Involved in the body's own energy-producing processes. Also found in foods like spinach and broccoli.
MSM (Methylsulfonylmethane)
Description: An organic sulfur compound found naturally in fruits, vegetables, and grains.
Benefits: A natural component of amino acids in the body. A building block of proteins and connective tissue. Found naturally in fruits, vegetables, and grains.
Coenzyme Q10
Description: A compound produced naturally by the body and used inside the mitochondria, where cells generate energy.
Benefits: A natural part of the mitochondria, where cells produce energy. Found in the body's highest concentrations in the heart, liver, and kidneys. The body's own production naturally declines from around age 30.
Sodium Hyaluronate
Description: The salt form of hyaluronic acid, a molecule the body produces naturally to help skin and joints retain moisture.
Benefits: Naturally present in skin, joints, and connective tissue. Can hold many times its own weight in water. A natural component of the fluid that cushions joints.
Collagen
Description: The most abundant structural protein in the body, found in skin, tendons, and connective tissue.
Benefits: The body's most abundant structural protein. A natural component of skin, bones, and tendons. Supplies amino acids the body uses to build connective tissue.
Phytosterols
Description: Plant compounds structurally similar to cholesterol, found naturally in vegetable oils, nuts, and seeds.
Benefits: A plant compound structurally similar to cholesterol. Extracted from pine and purified for use in supplements. Found naturally in vegetable oils, nuts, and seeds.
Benefit descriptions above describe each nutrient's known role in the body. They are not a promise of individual results, and are not intended to diagnose, treat, or cure any condition. Your personal formula, including which of these ingredients it contains and at what dose, is calculated from your questionnaire or blood test results.